Are you developing your marketing strategy? Then pay attention to this tip: start organizing your content around a Topic Cluster!
In a literal translation, Topic Cluster means “internal groups”. Therefore, they are like a group of content that revolves around a central topic and use a pillar page as a hub for internal links.
But why is using these content groups important for your strategy? Keep reading and find out!
What are Topic Clusters?
This is a content creation and organization strategy. Therefore, the goal is to strategically organize your blog or website, following a structure that arouses curiosity in the reader.
Thus, the reading becomes enjoyable and attractive also for Google. And, for increasingly intelligent search engines, this strategy becomes essential for SEO.
What is the importance for my site?
Before, search engines analyzed results based on keywords. Although they still have a lot of relevance today, search engines are focusing on the user’s search intent.
That is, the search engine identifies what is most relevant and has more information to answer the user’s question.
And this is where Topic Clusters come in!
All the elements and structure of the content groups are designed so that the search engine identifies it as the best option for the user.
For this reason, Topic Clusters are so important!
Benefits of using Topic Clusters
This is a strategy that can bring great results in the medium and long term. But it is important to keep in mind that SEO work is constant.
The advantages of using Topic Clusters are several! Check it out:
- Increases domain authority;
- Generates organic traffic;
- Distributes page authority;
- Generates leads.
What is the structure of a Topic Cluster?
In the following image, you can see that Topic Clusters have a basic structure that includes a Pillar Content, Cluster Content, and Internal Links.
- Pillar Content: It is the center of your Topic Cluster and covers a central topic for your strategy;
- Clusters: These are the topics that will complement the Pillar with content that deepens the main theme;
- Internal Links: It is the way to interconnect the other elements.
But how does this work in SEO?
It’s simple: linking these elements shows search engines that the main page has authority on the subject, and over time, it gains more rankings.
How to create an SEO strategy using Topic Clusters?
To start, it is very important that you understand the search intentions of the user and your target audience. This way, you will be able to correspond to them.
See below how to create an effective SEO strategy using Topic Clusters:
Map your content This is the first step
You need to create a pillar page with a suitable group of keywords and follow SEO strategies to rank your post.
It is important that you use a group of terms related to the main topic that will be part of the cluster pages.
Remember: your content needs to be authentic and original so that you have a better position in search engines.
Create the Pillar Page
To do this, develop a long post that provides authority to the page and makes it well-known.
Organize the information in the post into extensive and deep topics. That is, focus on creating truly relevant and readable content so that the user does not get tired and leave the post.
Provide unique content
Google and other search engines have been penalizing the practice of copied content for some time now.
In addition, copied texts do not add value to readers and are copyright violations in some cases.
Therefore, dedicate yourself to creating original and unique content.
Internal linking is essential In every on-page SEO strategy, internal linking is essential. This strengthens the authority of the page and leads users to see more texts on your site – which makes them stay on the page longer.
Promote your page
This is how you will attract more readers and interested people to your page.
There are several ways to promote your content on social media, such as Instagram, Facebook, and LinkedIn posts, promotions, reels and TikTok videos, among others.
Using the Topic Clusters strategy is essential if you want to generate results for your company.
It is not enough to just make multiple posts and wait for engagement. Search engines have been improving to provide a better experience for the user.
Therefore, it is essential to have an SEO strategy using Topic Clusters.