You have certainly heard of some codes called H1, H2, and H3, but do you know what they are for? Heading Tags, or titles and subtitles, are header tags, and they serve to organize your content. They facilitate the reading of users and search engine robots of the content of a page.

Now, let’s see how to organize your titles and subtitles for SEO!

What are Heading Tags and what are they used for?

Heading tags are an SEO technique used to make text more organized and easier to read. These tags indicate which content is the most important on a page, creating a hierarchy of information for the user.

But that’s not all!

Titles and subtitles are essential for search engines to understand the structure of your content. This is because the language of programming that most websites use is HTML (Hypertext Markup Language).

The Importance of Titles and Subtitles for SEO

To ensure that search engines understand the relevance of your page, it is necessary to implement SEO strategies. Among Google’s ranking factors are titles and subtitles.

They organize the structure of your text and inform search engines about the subject of your content. Additionally, they tend to have keywords, which also counts for search engines.

Therefore, by organizing the content of your page with titles and subtitles, you will be optimizing your page for SEO, which will provide better ranking and improve the user experience.

How to Choose the Title and Subtitle

Every page has a goal, whether it is to sell, inform, collect data, or others. Therefore, it is essential that this focus is clear in the content. You can use keywords in the title and subtitles for this purpose.

Here are some tips on how to define heading tags:

What is the main idea of the text? What forms this main idea? In what order will I present these elements to the user?

By answering these questions, you will have an idea of how to structure your content in the best way for SEO and users.

How to Use Heading Tags for SEO

It’s simple! Always remember that:

H1: Title

H2: Subtitles

H3: To divide elements, making understanding even easier And so on.

Following this order from most important (H1) to least important (H6), your page will be structured and provide a more pleasant navigation experience for both visitors and search engines.

In addition, for SEO, it is important to use keywords in moderation and avoid using the same headings in different content.

H1: Page Title

Ideally, titles should not have more than 70 characters because the shorter the title, the more importance search engines give to each word.

It is in the title that you put the central idea of your text!

To choose a good title, it is important to plan the keywords. You can organize them through a planner and discover how people are searching.

Some examples of planners are:

  • Ubersuggest
  • Google Ads
  • AdWord & SEO Keyword Permutation Generator

H2: Subheadings

Subheadings indicate the hierarchy and priority of some themes in the text. Headings range from H1 to H6.

A tip is to put keywords in subheadings to help search engines identify what is important.

The mixture between H2 and H6 can occur as long as there is internal coherence. It cannot be confusing for users or Google bots.

Tips for titles and subheadings

Well-organizing page content contributes greatly to reaching the top positions in Google. After all, during site crawling, bots can identify the position of these tags on the page.

Thus, they highlight subheadings according to the user’s interest who searched.

That’s why it’s important to know how to use Titles and Subheadings in your posts. It is a way for you to show Google which part is the most important of your post.

So, I’ve separated some tips for you to apply when publishing content. Check them out:

Avoid complicated words

First of all, subheadings aim to make content clearer and help users find a solution to their problem faster.

Create a pattern

Items with similar ideas make reading smoother and encourage the reader to see more of the text. Additionally, they should be coherent with each other.

Connect subheadings with the title

This way, you won’t stray from the main topic and make the text more coherent.

Think about the length of the content

This will make the subheadings harmoniously distributed. Thus, the scanability of the publication becomes easier. Short phrases for subheadings also help with reading.

In summary

Knowing how to use this strategy will help readers and the Google crawler scan your content and rank it.

Thus, the reader will connect with the text and understand the message you are trying to convey.

Would you like to learn more about how to use SEO in your content? Then keep following our blog! Here you will find various articles about SEO and how to get your website to the top of the rankings.