If you’re a marketing professional, you know that you need to constantly be on the lookout for opportunities to generate more organic traffic and increase the reach of your content. In this sense, Google – always Google – offers a tool that can be a real traffic goldmine: Google Discovery.

Therefore, if you’re interested in implementing SEO strategies and increasing organic traffic to your website, be sure to include Google Discover in your planning.

But how do you do that? Don’t worry, I’ll tell you everything!

But first, it’s important that you understand about SEO. I have a complete post on the topic that you can’t miss. Click here and check it out →

What are the benefits of appearing on Google Discovery?

Google Discovery is a tool created by Google to help users discover new relevant content based on their interests. It is also an advertising platform that allows advertisers to reach users at moments of discovery, meaning when they are seeking information about specific interests.

Some of the main benefits of appearing on Google Discovery include:

Wide reach

Google Discovery allows advertisers to reach users at every stage of the buying funnel, from inspiration to decision making, increasing the chances of conversion and customer retention.

Engaged audience

Users who use the platform are searching for information about specific interests, making them more likely to interact with relevant ads.

Customized campaigns

Discovery allows advertisers to create customized campaigns based on user interests, behaviors, and demographic data, increasing the relevance of ads to the target audience.

Integration with Google

As part of the Google advertising network, Discovery is integrated with other platforms such as Google Ads and Google Analytics, making campaign creation and management easier.

Attractive ad format

Ads on Google Discovery appear in the form of interactive cards, making them more engaging and appealing to users.

In summary, Google Discovery is a powerful platform that allows advertisers to reach engaged users at moments of discovery, increasing the chances of conversion and customer retention.

How can you ensure that your content will appear on Google Discovery?

To ensure that your content appears on the platform, it’s necessary to follow some important steps and SEO best practices.

Here are some tips to ensure that your content appears on Google Discovery:

  1. Create quality content: Quality content is key to success on Google Discovery. Therefore, create unique, informative, and relevant content for your target audience.
  2. Optimize your keywords: Keywords are the foundation of SEO. Choose the right keywords and optimize your content for them, including them in the title tags, description, and body of the text.
  3. Use optimized titles and descriptions: In addition to keywords, it’s important to optimize titles and descriptions so that your content appears on Google Discovery. The title should be clear and appealing, while the description should be precise and straightforward.
  4. Add images and videos: Images and videos help make your content more engaging and easy to understand. Moreover, they can help improve SEO.
  5. Get external links: External links are a signal to Google that your content is relevant and authoritative. Get external links from trusted and reputable sites.
  6. Keep your website updated: Keep your website updated with fresh and relevant content. This helps keep it active and relevant for Google Discovery.

By following these tips, your content may appear on Google Discovery and reach a wider audience.

Always remember to create quality content and optimize it for the right keywords.

How does Google Discovery display content?

Google Discovery is an incredibly powerful tool for discovering and displaying relevant content to users.

The platform uses a series of advanced algorithms to identify the most relevant content and offer it to users in the form of cards.

Thus, these cards present an overview of the content, including the title, description, image, and more.

To determine which content will be displayed, Google Discovery relies on factors such as relevance, authority, and popularity.

This means that the information displayed is highly relevant to the person searching, so you need to ensure an incredibly satisfying user experience.

Moreover, the platform also considers location and search history to further personalize the displayed content.

In this way, users receive increasingly relevant results, allowing them to quickly and easily find what they are looking for.

Google Discovery also allows people to explore new topics and interests through recommendations based on their previous searches.

This encourages users to discover new content and learn about new subjects, which is great for their education and personal development.

Thus, Google Discovery is an excellent way to discover and display relevant content.

With its advanced algorithms and customization based on location and search history, people receive incredibly accurate and relevant results, allowing them to quickly find what they are looking for.

What types of content appear on Discover?

Discovery is a platform that offers users a wide range of content options, from news and entertainment to scientific articles and tutorials.

Here are some of the types of content you can find on Discovery:

  • News
  • Videos
  • Articles
  • Tutorials
  • Entertainment


Discovery presents a wide range of news, covering everything from the latest international and national news to more specific topics such as technology, health, sports, and more.


The platform has a large amount of videos, including documentaries, tutorials, presentations, and much more. These videos cover a wide range of subjects and are a great way to learn something new or to distract yourself.


You can find a huge library of articles on subjects such as science, technology, history, and more. These articles are written by experts and offer an in-depth view of a specific subject.


If you’re looking to learn something new, Discovery offers a wide range of tutorials on subjects such as cooking, crafting, music, and more. These tutorials are a great way to learn interactively and have fun.


Discovery also has a large amount of entertainment content, including movies, series, games, music, and more. These contents are perfect for relaxing and having fun.

In summary, on the platform, you can find a wide range of content to meet all user needs and interests.

Whether you’re a news enthusiast, passionate about videos, or just looking for entertainment, Discovery has something for everyone.

What doesn’t appear on Google Discovery?

You already know that Discovery is a content search platform where users can find relevant articles, videos, and other types of information about the subjects that interest them.

However, there are certain types of content that are not displayed on the platform. Below are the types of content not accepted:

Inappropriate or illegal content, such as pornography, incitement to violence or discrimination, is prohibited and does not appear on Discovery;

False or misleading content, such as fake news or incorrect information;

Invasive advertising, such as pop-ups, spam ads, and chat windows, is also not allowed;

Controversial content, such as hate speech or support for extremist groups, is also not accepted on Discovery. The platform follows rigorous ethical and political standards to ensure that the available content is appropriate for all users.

It is important to remember that the goal of the platform is to provide an interruption-free search experience so that users can focus on the content they want to find.

Therefore, Discovery strives to offer a safe and reliable search experience, without inappropriate, false, or invasive content.

Thus, users can find relevant and trustworthy information about the subjects that interest them.

How to evaluate the results of Google Discovery?

Evaluating the results of Google Discovery is important to understand the performance of your campaigns and the impact they are having on your marketing strategy.

Here are some tips for evaluating the success of your campaigns:

  • Impression analysis: Check how many times your ads have been displayed to users. This helps to understand the visibility of your campaign.
  • Click-through rate: The click-through rate shows the number of times users have clicked on your ad in relation to the number of impressions. This way, you can evaluate the user’s interest in your product or service.
  • Conversion rate: The conversion rate measures the number of conversions that occurred in relation to the number of clicks. This way, you can understand if your campaign is effectively converting users into customers.
  • Cost-benefit ratio: Check how much you are spending in relation to the financial return your campaign is generating. This way, you can evaluate if your campaign is worth the investment.
  • Demographic analysis: Check the demographics of the users who are clicking on your ad. This helps to understand if your campaign is reaching the desired target audience.

When evaluating the results of Google Discovery, it’s important to remember that metrics can change over time. It’s important to continue monitoring and adjusting your campaigns to ensure the best possible performance.

In conclusion, evaluating the results of Google Discovery is essential to understand if your campaigns are achieving their marketing objectives and are worth the investment.

It’s also important to monitor metrics such as impressions, click-through rate, conversion rate, cost-benefit ratio, and demographics to get a complete view of your campaign’s performance.

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