FERNANDO.MARKETING: The Digital Marketing Blog

Better understand what AMP is and find out if it’s still relevant


Want to make your website faster and more visible to Google? Then, it’s time for you to learn what AMP is and how it can help you with your page results.

What is AMP?

Accelerated Mobile Pages, or AMP, is an open-source technology developed by Google to improve the loading speed of pages on mobile devices.

Thus, with the increasing popularity of mobile devices and the need for fast and easy internet access, AMP was designed to make web browsing faster and more efficient.

The AMP technology limits the use of web elements such as ads, scripts, and fonts to ensure that pages load faster.

This is done through a series of guidelines and restrictions, including the use of simplified HTML, limited JavaScript, and caching resources.

In addition, AMP also allows pages to be loaded faster from Google’s cache, which means that users don’t have to wait for a fast internet connection to load a page.

The technology is also an effective solution to the problem of slow pages on mobile devices.

Moreover, in addition to improving page loading speed, it also offers an advantage in terms of SEO, as AMP pages are prioritized in mobile search results.

Therefore, if you want to improve the user experience on your mobile site, implementing AMP is a great option.

Main advantages of the technology

The AMP has several advantages for both users and website owners.

For users, faster page loading means a better browsing experience, as pages load more quickly and with fewer interruptions. Additionally, AMP also improves loading speed on mobile devices with slow or unstable internet connections.

For website owners, AMP offers several benefits, including increased traffic and improvements in search rankings. This is because Google recognizes AMP as a mobile-friendly technology, which means that pages that use AMP tend to appear higher in mobile search results.

Additionally, AMP can help improve conversion rates, as pages load more quickly and are easier to navigate.

In summary, AMP is a technology designed to improve page loading speed on mobile devices.

Why you need an AMP on your website

AMP is a technology that has been widely adopted by companies and technology professionals due to its numerous benefits.

Below, I will present some reasons that show why you need to use AMP on your website, see:

Faster loading

AMP is designed to load quickly on mobile devices, offering a faster and smoother experience to users.

This means that users are able to obtain information quickly without having to wait too long.

Better SEO

The technology is also designed to improve SEO performance on mobile devices.

In other words, AMP pages are more likely to appear on the first pages of search results.

Better user experience

AMP offers a smoother and more intuitive experience to users, without any interruptions or loading problems.

In this way, people are able to obtain information quickly without having to deal with technical issues.

Higher conversion

With the technology, there can be higher conversion rates. After all, users are more likely to take action, such as clicking on a link or making a purchase, due to the speed and efficiency of the page.

Higher engagement

It also helps to increase user engagement, as they are able to obtain information quickly and without interruptions.

In this way, users are more likely to spend more time on the page and interact with the content.

In summary, AMP is an extremely useful technology for companies and technology professionals looking to improve the performance of their websites on mobile devices.

With its fast loading, improved SEO, better user experience, higher conversion, and engagement, AMP is a smart choice for those looking to stand out in the digital industry.

Is it still relevant after all?

Since its launch in 2015, AMP has been widely adopted by websites and content providers worldwide.

But, is AMP still relevant in 2023? The answer is yes.

Although many innovations have been introduced in web development in recent years, loading speed remains a critical factor for user experience.

With people’s increasing dependence on mobile devices, having pages that load quickly on mobile devices is becoming more important.

Furthermore, AMP also offers other advantages, such as battery and mobile data optimization, as well as improvements in security and usability.

For these reasons, many companies and publishers still find value in using AMP on their sites.

However, it is important to note that AMP is not the only option for optimizing page loading speed on mobile devices.

Other technologies, such as Progressive Web Apps (PWA), also offer effective solutions to this issue.

Therefore, when choosing the right technology for your site, it is important to consider the specific needs of your audience and your business goals.

It is important to assess your needs and consider other available options before making a decision.

How to implement AMP on a site?

This is a technology created by Google to make navigation faster and more enjoyable for users.

Therefore, implementing AMP on your site is a great way to improve the visitor experience and increase the site’s visibility in search results.

Here’s how to implement it:

The implementation of AMP begins with creating a simplified version of the page, which should contain only the most important content.

The HTML of the page must be validated and follow the rules of AMP, such as the use of only certain types of images, fonts, and media elements.

In addition, it is necessary to add an AMP tag in the header of the page so that Google knows it is compatible with the technology.

Next, it is important to ensure that the site is optimized for loading speed, which includes the use of resources such as CSS and JavaScript minification, image compression, and browser caching.

It is also essential to test the page to verify that it is working correctly and that the user experience is satisfactory.

Finally, it is necessary to integrate the AMP page into the main site and create links between the desktop and mobile versions. This can be done through an AMP plugin for WordPress or through manual programming, depending on the site’s platform.

After reading this article, do you have any doubts that implementing AMP on your website is important? I believe you don’t

After all, the technology can significantly improve page loading speed and user experience.

In addition, Google will see your page as faster for mobile devices, which will make it easier to achieve good positions in search rankings.

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