If you want to learn how to appear on Google Discovery, keep reading this article!
This tool is an excellent way to strengthen your brand digitally. Launched in 2018, the feature caters to consumers’ interests without even needing to conduct a search!
Curious? Then check out the tips I’ve gathered to help you appear on Google Discovery.
What is Google Discovery
At first, Google Discovery is a feature of Google that allows users to discover new relevant content based on their interests and browsing history.
In other words, it is a customization tool that helps users find content they might like but didn’t know existed.
The feature is based on advanced algorithms that use browsing data, search history, and other user information to identify relevant content for each individual.
This way, users can see news, videos, articles, photos, and more without having to make a specific search.
It is important to note that Google Discovery is integrated into various Google products and services, such as Google Search, Google News, Google Discover, and Google Feed.
You can find it in several places, including the Google homepage, the search bar, and the browser homepage.
So, how does it work?
As explained above, Google Discovery is a tool created by Google to help users discover new relevant content based on their interests.
It works through an intelligent algorithm that analyzes user browsing data and their interactions with previous content to understand what types of content they like to see.
Therefore, based on this analysis, Google Discovery presents the user with a selection of relevant content, such as articles, videos, podcasts, among others.
This content can be found on different platforms, such as YouTube, Google News, Google Maps, and other websites.
Additionally, the tool also allows users to personalize their content preferences by choosing the themes and sources they want to see.
This ensures that the presented content is even more relevant to the user.
Furthermore, the tool also enables users to save content for future readings or views, making it easier to access the most interesting content.
In summary, Google Discovery is an excellent option for people who want to discover new relevant and updated content without having to spend a lot of time searching the internet.
It is an easy and efficient way to find interesting and relevant content based on your interests and preferences.
Tips to appear on Google Discovery
If you want to appear on Google Discovery, there are some tips you can follow to increase your chances of being found by users. Here they are:
Create quality content
Content is the key to appearing on Google Discovery. It should be relevant, informative, and useful to your target audience.
Therefore, make sure your content is of high quality and regularly updated.
Produce shorter texts
Usually, texts that appear on Google Discovery are between 300 and 600 words.
Use relevant keywords
Keywords are essential for SEO and also for appearing on Google Discovery. So, choose relevant keywords and include them in the title, description, and body of your content.
SEO is a great way to increase your chances of appearing on Google Discovery.
Therefore, apply SEO strategies to your website to optimize it for search engines, including Google Discovery.
Use Google My Business
Google My Business is a free tool from Google that allows businesses to appear in local search results and on Google Maps.
Therefore, make sure your business is listed on Google My Business and that the information is up-to-date.
Use social media
Social media is a great way to promote your content and increase your chances of appearing on Google Discovery. So, share your content on social media and encourage your followers to share it too.
By following these tips, you can increase your chances of appearing on Google Discovery and being found by users interested in your content.
However, remember to keep your content up-to-date, optimized for search engines, and promote it on social media.
Optimize images for your website This is a point you need to pay attention to if you want to appear on Google Discovery.
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Publish content every day
Google takes into account the frequency with which the site publishes content. Therefore, it is ideal that you publish at least 10 pieces of content per day.
However, it does not mean that all content will appear on Discovery! Normally, about 2 posts appear.
Why optimize content for Google Discovery?
Above all, optimizing content for Google Discovery is important because it is a search tool that allows users to find relevant content on various platforms.
Therefore, by optimizing your content to appear on Google Discovery, you can increase the visibility of your site and attract more qualified traffic.
Optimization for Google Discovery is based on algorithms that take into account various factors, such as:
This means that it is important for your content to be relevant to the topic you are addressing, be written by trusted authors, and be updated frequently.
In addition, Google Discovery also values visual content, such as images and videos. Therefore, including these elements in your content can help increase your visibility.
Another important thing to consider is the optimization of titles and descriptions. These elements are displayed in searches and can help users decide whether to click on your link.
Therefore, it is important to choose titles and descriptions that are accurate and attractive.
In summary, optimizing content to appear on Google Discovery is important because it allows you to increase the visibility of your site and attract more qualified traffic.
You can do this through relevant content, authority and timeliness, visual content, and optimization of titles and descriptions.
How to optimize content for Google Discovery
To optimize content to appear on Google Discovery, it is important to follow some best practices.
Firstly, it is important to have quality and relevant content for the target audience. The content should be unique and should not be copied from other sites. Additionally, it should be updated regularly to ensure that it is relevant and strategic.
Another important tip is to optimize the images and videos included in the content. Images should be high quality and relevant to the content. Additionally, it is important to include descriptions and titles for the images and videos so that they can be easily found by Google.
It is also important to include relevant keywords in the content. However, they should be relevant to the content and included in a natural and non-forced way.
This will help Google understand the subject of the content and put it in front of the right target audience.
Finally, having a good content structure is important. This includes having headings, subheadings, and paragraphs organized in a clear and easy-to-read way.
This way, the user will find what they are looking for and help Google understand the content.
By following the tips I gave here, the content will be more easily found by the target audience and have a greater chance of being displayed on the platform.
In addition to helping users find new relevant content, Google Discovery also helps content creators reach a wider audience.
By presenting relevant content to users, it increases the chances that this content will be shared and viewed by more people!
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